Quality and Food Safety professionals are often asked what we do everyday.  The truth is, each day is a little different, but each day one thing remains the same: our commitment to baking safe, sustainable and consistently high-quality products that build trust and value for our customers.  

Let me take you through how we ensure quality and food safety every step of the way at Bimbo QSR.  

First, quality doesn’t belong to just one team and it’s not just a department - it’s a culture. From sourcing ingredients to manufacturing, each stage of our supply chain contributes to the final quality of the product. That’s why we work closely with our supplier partners to ensure quality throughout our production process and supply chain.   

When I think about what makes me most proud of Bimbo QSR, the answer is simple: our people. The dedication, expertise, and vigilance of our associates ensures our processes and procedures are executed with precision. From the bakery floor to our delivery to final customers, our commitment to excellence guarantees the quality and food safety of every product we bake. 

When you choose Bimbo QSR products, you’re choosing trust and reliability. Every item we bake is backed by industry leading quality systems that include checks, audits, and certifications that go beyond industry standards. It’s our promise to deliver excellence, every time, in every bite.  

Quality at Bimbo QSR is dynamic and our teams are always innovating to improve everything from operations to packaging efficiency and final quality. This means anticipating market trends, embracing sustainable practices, and adapting to the changing needs of the QSR industry. 

What does quality means to us? At its core, quality is about trust. It’s about building strong relationships, skillful execution and delivering products that show our care and precision.  

Our high standards for Quality and Food Safety are why our customers consistently entrust their brand to us. Every product we bake reflects our shared commitment and focused efforts to deliver the very best, every single time.  
 

Linda Niklasson 

Global Vice President, Quality