The Quick-Service Restaurant (QSR) industry is fast moving: consumer preferences are evolving, expectations are high, and restaurants need to step up to stay in the game. The demand for operational needs, bold flavors, and personalized experiences is reshaping the way QSRs operate. Among these changes, one thing remains certain: the industry must continue innovating while keeping quality, good service, convenience, and authenticity at their core. 

Grupo Bimbo is the only Mexican company listed for the ninth consecutive year, highlighting its business integrity, ethics, compliance and governance practices.

For the ninth consecutive year, Grupo Bimbo, the largest baking Company in the world, has been recognized as one of the "Most Ethical Companies in the World", according to an analysis by Ethisphere, the global leader in defining and promoting ethical business standards.