Grupo Bimbo will donate more than 2.8 million slices of bread to help those who need it most

Sep 26
Bimbo Global Race 2023 logo

Grupo Bimbo, the world’s leading bakery, celebrated the 8th. edition of the Bimbo Global Race, a social cause event to support active lifestyles and food donations to vulnerable communities. This year’s event had more than 300 thousand participants in 24 different cities from 17 countries worldwide. Thanks to the participation of hundreds of families who joined this movement, Grupo Bimbo will donate 2.8 million slices of bread to food banks to help those who need it most.

In this year’s race, the countries with the highest registrations were Mexico with 38,000, Brazil with 13,000; Spain with 11,500; Chile with 10,000; and the United States with 8,000 participants. In addition, thanks to its available virtual format, the race registered runners from countries such as Australia, Hungary, and Holland, demonstrating that people want to help regardless of borders.

Alberto Levy, Global Marketing VP, said: "We are very pleased to see that more than 120 thousand people took to the streets to run, walk, and spend a day with their families and friends with a clear objective: to help those who need it most. Thanks to their participation, we will donate 2.8 million slices of bread worldwide. We are grateful to each participant who joined this great community to share the good and help us nourish a better world."

The Bimbo Global Race is the company's most important sporting and social cause event. In addition, for the first time this year, the company partnered with Special Olympics, the world’s largest sports program for people with intellectual disabilities, in countries such as Colombia and Honduras. In this way, athletes of this organization were invited to the race to continue promoting a more inclusive world through sport.

The theme of the 2023 event was "The Good We Share," highlighting the joy that comes from sharing good times with loved  ones.

For more information on Bimbo Global Race 2023, please visit: