Xochitl Cruz joined Bimbo QSR in 2024 and oversees the company’s global bakery operations, supply chain and business technology. She has been a key figure within Grupo Bimbo and Bimbo Bakeries USA (BBU) since 2004. With extensive experience in operations, logistics, strategic planning, and process improvement, Xochitl has notably led the transformation of manufacturing at BBU under the Operations Excellence model. She is also involved in mentoring and volunteering, serving as the Chairperson for the American Society of Baking and previously as the Executive Sponsor for LevelUp, contributing to the diversity, equity and belonging efforts within BBU.